The user experience iceberg

Thought you all might like this. ¬†Nothing to do with me, but it’s kinda cool and demonstrates visibly why we should all pay attention not only to the aesthetics (which are the visible bit everyone can see) but also the majority of the ‘iceberg’ which consists of effective design, information architecture, good and clear objectives and requirements combines with a solid understanding of the needs and motivations of users:

What’s really neat about this is that the visual metaphor can be understood by anybody. ¬†And that’s about as good as communication gets!

About John Clark

My name is John Clark and I previously ran a software house called Reynard Thomson, from which this blog originally grew. In the meantime, we launched a video-based user testing service (Kupima) which didn't really take off, and I have since moved into a new field specialising on software-based research & development consultancy. I'm active on LinkedIn, and would love to connect to anyone who has an interest in software prototyping or R&D:
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