Prototypes as Promotional Tools

You might be wondering how a software prototype might ever be described as a promotional tool. Surely some mistake?

It depends on your viewpoint: if you think that promotion is purely an external activity, please skip the rest.

Still here?

Well, think of a typical larger organisation and how it is composed – many internal divisions and departments, each with their own budgets and bureaucracy and so on.

Your project idea might be the best thing since sliced bread, but to get that funding might not be as easy as approaching your immediate co-workers. They probably already buy-in to the idea and support what you’re trying to do.

The promotion I am talking about is to your internal marketplace within the organisation – the senior level stakeholders, inter-departmental committees and executive steering groups.  These people are generally pretty busy and so a written proposal won’t get as far as being read, far less supported.

However, you really need these people to get behind your concept.

The answer is to put together a fairly slick prototype, at relatively low cost, to allow these people to visualise and understand what it is that you are proposing. Something they can see, touch, interact with. Something tangible.

You’ll be surprised how much easier it is to get support from these people when they can see a working prototype…

About John Clark

My name is John Clark and I previously ran a software house called Reynard Thomson, from which this blog originally grew. In the meantime, we launched a video-based user testing service (Kupima) which didn't really take off, and I have since moved into a new field specialising on software-based research & development consultancy. I'm active on LinkedIn, and would love to connect to anyone who has an interest in software prototyping or R&D:
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