On my last posting here I asked the question ‘How do you convince companies to use software prototyping techniques’?
It was somewhat provocative because I am pleased to say that I am seeing increasing amounts of evidence that an ecosystem of small consultancies specialising in working with companies to create prototype designs that work effectively is growing rapidly.
Perhaps the penny is dropping…
This is highly encouraging, but if I’m not mistaken there are still opportunities for specialising in combining conventional business analysis with prototyping techniques and working closely with customers as opposed to having a design project ‘farmed out’ to a consultancy who will work in relative isolation from actual users and stakeholders. I feel that this is a missed opportunity and something that is preventing some of the real wins of prototyping from occuring.
As advocates of software prototyping it is our duty to continue to spread the word amongst our customers and colleagues; too often is the activity of prototyping belittled as an ‘optional’ exercise with a time cost but little actual benefit. This is entirely wrong but it’s quite easy to see why, if prototyping is performed half-heartedly, it might fail to realise its potential to deliver real benefit.
All this said, the fact that more and more firms are offering interactive prototyping of designs suggests that the market is growing and markets generally only grow if there is an increasing demand from customers.
Which is hugely encouraging indeed!