How do you convince them?

A recent conversation with a respected software entrepreneur resulted in the following question: “How do you convince companies of the benefits of software prototyping?” and it’s a good question.

The difficulty is, in my experience, that many companies – or should I be more specific and say project managers within companies – don’t really understand that although adding a prototyping phase to a project is another step to think about and manage, it’s one that generally has a positive influence on the whole project lifecycle.

So, what obstacles have you faced when trying to argue the case for using software prototyping in your company?  How did that go?  Do you have any tips or tried’n’tested persuasions that the rest of us might find useful?

This is open to you – we all know the benefits, we’ve all seen how it works for us, but how do we convince those ‘pointy-haired bosses’ that, actually, you know, prototyping is a really good thing

About John Clark

My name is John Clark and I previously ran a software house called Reynard Thomson, from which this blog originally grew. In the meantime, we launched a video-based user testing service (Kupima) which didn't really take off, and I have since moved into a new field specialising on software-based research & development consultancy. I'm active on LinkedIn, and would love to connect to anyone who has an interest in software prototyping or R&D:
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One Response to How do you convince them?

  1. Interesting question.

    Personally, I’m not pitching the use of prototyping to other people in the company; I’m actually pitching it to other companies (as prototyping – and more specifically game prototyping is PreviewLabs’ focus).

    An approach that may work is to convince other people first, before advocating prototyping to the decision makers. If they have heard about the benefits of prototyping before you talk to them, chances are a lot higher that the message will get trough.

    I’m looking forward to read more opinions here, as this is obviously a very interesting topic for us prototyping evangelists.

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