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Doing versus Thinking About Doing

October 29, 2009

Traditional business methods spend a whole lot of time planning, organising, assessing – basically any one of a number of things which put days, weeks and even months onto an activity’s duration. Sometimes this is the right thing to do, but other times it is overkill.

The spirit of Prototyping can turn this on its head; build a model, critique it, refine it and so on. The emphasis is therefore much more about ‘Doing’ than it is about ‘Thinking About Doing’.

The opportunity this gives us is to be able to start chipping away at a task from a much earlier point, and using the experiences of creating our models to support our planning, organisation and assessing requirements as we go. The benefit, of course, being that we start building momentum and focus early on, and have tangible models to show for our efforts long before the traditional approach would have even begun to ‘Do Anything‘.

In today’s fast-paced, cost-conscious world, we need any advantage we can get to deliver effective results – and Prototyping definitely delivers those!

So, stop navel-gazing with your traditional ways and give your projects a ‘Doing’ focus – today!