Prototypically Speaking – The Software and Requirements Prototyping Blog

Though it’s often overlooked, one of the best things about using Prototyping techniques is its responsiveness to change – no long-winded change approvals process; no complex recompilation; lower technological barriers to implementation.

All of these things mean that when the customer decides that page A should look a bit less like page B and a bit more like page D, the obstacles in your way are few and you can deliver that change with a very quick turnaround.  If you’d skipped prototyping and straight to the build phase, such change would be long-winded and slow to implement.

Responsiveness keeps people happy, and happy customers are repeat customers!